Saturday, July 22, 2017

Web Design for Lawyers

Web Design for Lawyers

Custom web design for lawyers is essential for staying competitive in the legal field today. An overwhelming majority of individuals, who seek out the services of a legal professional, do so through online contact. Attorneys and law firms need to build a significant web presence in order for clients searching for someone in one’s area of expertise to know their availability. CepacLaw designs custom websites for members of the legal profession, catering to the creative design needs of solo attorneys as well as small or large firms.

With such a wide range of attorneys available to choose from in present times, one has to make sure that their website is representative of the unique characteristics of a practice or attorney that  prove them to be a more viable choice than others competing for a case. An effective website for attorneys does three primary things: attracts, educates, and elicits a response.

Attract: Legal websites should always showcase ones professionalism. From a user standpoint, one’s website is likely the first impression given to represent an attorney or law firm. Websites that are easy to navigate, have aesthetic appeal, and contain clearly written, easy to understand content are key for ensuring that the first impression is a positive one.

Educate: A website must also demonstrate to prospective clients that an attorney or law firm has the knowledge, skills, and experience necessary to assist them with a legal issue. This means including related information about the firm within the site that clearly educates users on what one has to offer.

Elicit Response: The purpose of investing in the creation of a website is to get prospective clients to contact one’s law office or firm. Responses are elicited through demonstrations to site visitors that an attorney or firm has the resources necessary to effectively handle their claim, or meet other important legal needs. Including a viable way of immediately contacting a firm on a website is also an extremely important consideration.

CepacLaw also hosts and designs blogs for lawyers and firms. The company incorporates effective search engine optimization (SEO) techniques, as well as video tools for more personalized appeal, into the creation and design of a website or blog to achieve maximum results for clients.